Grace Jones for Wolford Spring 2023
Jamaican superstar Grace Jones stars in Wolford‘s latest campaign, reuniting the style icon with the luxury hosiery brand she first modeled for in the 90s.
Hailed as a celebration, the Spring/Summer 2023 promo sees the gamine 74-year old photographed by Richard Phibbs, and coincides with the appointment of the luxury giant’s new artistic director, Nao Takekoshi.
Jones – ‘whose bold sense of confidence and unique performances have inspired women for generations’ – reestablishes the brand’s fashion cred. Her unique style, defined by gender fluidity, androgyny and boldness, has shaped the look of many of today’s trends. The campaign sees Jones wearing pieces from the collection, including statement t-shirts, leggings and bodysuits. She pairs these items with Wolford’s signature hosiery and bright accessories, creating a look that is both powerful and playful.
“As Wolford evolves, the creative concept of the brand focuses on the adoption of its iconic and timeless essentials, reaffirming the core values of the brand through beauty and unique presence of Grace Jones,” said Wolford chief commercial officer Silvia Azzali.
“This special collaboration between Wolford and Grace Jones represents a confirmation of the fundamentals of Wolford, paying homage to the brand’s timeless style through a bold visual vocabulary,” she added.
Takekoshi takes the helm of the bodywear brand following a capsule collection that debuted in 2021. He started his career at Issey Miyake in Tokyo, before going on to work with fashion houses including Cerruti, Gucci, Donna Karan, Jil Sander and Calvin Klein.
“The arrival of Nao Takekoshi marks an important step in Wolford’s strategic development based on strengthening and modernizing the brand’s essential and iconic styles, fashion bases for every woman’s wardrobe, while preserving a consistent global brand,” the company said in a statement.
via WWD