+6 
This is Rhea Imani, a resortwear label founded in 2014 by Jamaican designer, Rhea Gayle.
I love how Rhea Imani seems to be a label perfectly at play. Traditional elements are exaggerated. Extra-large ruffles serve as the hemline for short shorts. Soft frills float atop another bralette before filtering down into pants as a wavy peplum. Then there are sexy cutouts and mummified gowns.
With showrooms in both Negril and Kingston, Rhea Imani brings buttery cowl necks, exuberant printed sets, billowy sleeves, and mesh maxi dresses and offers them up as elegantly casual fare. While layered with captivating references to the chic island woman, the label doesn’t necessarily lean too heavily into the cartoonish tropes of ‘island style’. Design and dressmaking runs in the family, and even without formal training, Rhea turned her creative urges – the family heirloom, if you will – into a formidable brand that sought to continue this legacy.
